Salon reports and analytics

The key figures at the top

The report opens with revenue, bookings, average spend, rebooking, new customers and no-shows. If you've chosen a comparison, each figure gets an arrow showing the change. Shares such as rebooking are compared in percentage points, so a rise from 40 to 44 per cent shows as 4, not 10.

The Bookings tab shows where appointments came from: the app, the website, the portal, the phone, walk-ins or an import. Watch it during your first weeks with online booking. If customers are still ringing, you'll see it here.

Revenue means what the customer paid, as recorded when the appointment was checked out. If a stylist has completed an appointment without checking it out, it's listed separately with a count and an amount, and joins revenue once checkout is recorded. Unpaid appointments never inflate the total.

Revenue per stylist, without a league table

The Staff tab lists each stylist with their number of appointments, revenue, occupancy and share of returning customers for the period. Occupancy is measured against ten hours a day for one chair, not against that person's shifts. Someone who works part-time will show lower occupancy, and that says nothing about how good they are.

The portal spells this out above the table: this is operational insight, not an evaluation of staff. Use it to check whether a new stylist is getting enough customers in their first months, or whether one chair is full while another has gaps in the middle of the day.

Insights that point to something you can do

The overview has a panel called Insights and recommendations. It finds the busiest three-hour window of the week, measured in booked minutes. Four colour services therefore weigh more than six beard trims, because the chair is what's in short supply.

It also counts customers who have been in before, have agreed to marketing and haven't visited for 90 days, with a Send campaign button right next to the number. And it shows which service most often leads to another booking within eight weeks. When every service scores about the same, it says so rather than crowning a winner.

Several locations in one report

If the salon has more than one location, you pick the location at the top of the page. The overview includes a location comparison, and the Customers tab shows new customers by location. A new customer is counted at the location they've set as their favourite, not wherever they happened to go first.

Reports are in the menu for the owner and for location managers. The owner can see every location together. A location manager sees only their own, one at a time.

From report to spreadsheet

Export report gives you one CSV file with every section stacked in order: key figures, booking sources, the most booked services and the rest. The separator follows the portal's language, commas in English and semicolons in Norwegian, so Excel opens it in columns. Your chosen period, comparison and location come with it.

The client database and the list of bookings can each be downloaded from their own pages.