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Several locations, one appointment book: keeping a salon group in order

A second salon doesn't only double the revenue. It doubles the appointment books, the rotas and the places things can go wrong. Here's what should be shared, what each location should own, and who should see what.

· 5 min read

Written by the team behind Stamly at Inovix AS. We sell the booking system we write about, and we show where the numbers come from.

Four hairdressers dressed in black stand together smiling in a bright salon with green chairs and curved mirrors.

In short

  • Keep customers and loyalty shared, so a customer is your customer whichever door she walks through.
  • Let each location have its own opening hours, staff and prices.
  • Give each role what it needs: the owner sees everything, a manager sees their own location.
  • Compare locations on the same figures, over the same period.

One salon can run on one appointment book and one person's memory. Two can't. The questions change. Who's working where tomorrow? Which location has a free slot this afternoon? And should the manager of your high-street salon be able to see how profitable the one in the shopping centre is?

What should be shared?

  • The customer database. A customer belongs to the salon, not to one address. She shouldn't have to sign up again because she booked at the other end of town.
  • Loyalty. Points she earned at one location should work at the other.
  • Services. The same names and the same content everywhere, so “Women's cut” means the same thing at every location.
  • The brand. One logo, one colour, one way of talking to people.

What should each location own?

  • Opening hours. The shopping-centre salon is open until eight; the one on the high street closes at five.
  • Staff and working hours. Who works where, and when.
  • Prices. The rent isn't the same everywhere, so the prices don't have to be either.
  • The appointment book. A manager should see their own day without scrolling past everyone else.

Who should see what?

Once more people have access, access needs limits. Partly for tidiness, and partly for privacy: a staff member doesn't need the customer list of a location she never works at. Four roles cover most salons:

  • Owner: sees and runs everything, at every location.
  • Manager: runs their own location.
  • Receptionist: welcomes customers and keeps the appointment book at their location.
  • Staff member: sees their own day and their own customers.

Compare the locations

The most useful thing an owner of several locations can do is look at the same figures for every location over the same period: revenue, number of appointments, how many no-shows, and how many new customers came in. Where one location differs from the rest, that is where to look closer.

How Stamly does it

  • One salon, several locations. Each location has its own opening hours, staff and prices.
  • Shared customers and shared loyalty. The customer picks a location when she books, and her points go with her.
  • The limit lives in the database. The owner sees every location. Managers, receptionists and staff see the locations they belong to.
  • Reports per location. Revenue, bookings, customers, loyalty and staff, for one location or all of them.
  • One switcher at the top. The owner moves between “All locations” and a single location with one tap.

Each location gets its own Standard plan, with one staff member included, and there's no limit on how many locations or staff a salon has. See the prices, or register your interest.

Questions and answers

What should be shared across all locations in a salon group?

The customer database, the loyalty programme, the services and the brand. That way a customer belongs to the salon, whichever location she visits.

Who should have access to what in a salon with several locations?

The owner should see everything. A manager and a receptionist should see their own location, and a staff member their own day and customers. The limits should be built into the system, not left to routines.

Does Stamly support several locations?

Yes. Each location has its own opening hours, staff and prices, while customers and loyalty are shared. The salon pays for Standard at each location, with no upper limit.

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